Yireh Business Solutions
The V2 brand system. Colour, type, logo, components and voice, in one place. Everything here is the single source of truth for how the brand looks and sounds.
Colour palette
Teal is the primary accent and brand black anchors the dark heroes. Keep the palette exactly as below. Do not introduce new colours without sign-off.
Typography
Two typefaces do all the work: Sora for headings, DM Sans for body. Both from Google Fonts, loaded with display=swap.
Logo usage
The teal logo is the master asset. Because it is already teal, it sits naturally on both light and dark backgrounds with no treatment. Give it clear space and never stretch or recolour it.
Signature elements
The details that make a page unmistakably Yireh. Use them on hero and closing sections.
Buttons and cards
Primary buttons are teal fill with black Sora 700 text and a 4px radius, hover to teal dark. Secondary buttons are black-fill or dark-outline.
Card
Off-white fill, subtle border, 12px radius. Feature, pricing, portfolio and FAQ cards all share this language.
Tone of voice
Professional, direct and confident. "Yireh" carries a faith meaning that is surfaced tastefully on the most personal pages, never heavy-handed.
Do
- Write clean, direct, professional copy
- Lead with the benefit to the local business
- Use plain rands and clear numbers
- Surface faith with a light, tasteful touch where it fits
- Speak to Gauteng suburbs and real places
Do not
- Use long dashes anywhere
- Use emojis in copy, headings or UI
- Keyword-stuff or write filler
- Overstate or invent statistics and prices
- Make faith heavy-handed or preachy
